A new report highlights the business world’s continued unease around reputational risk factors.
One of the key issues was pressure – perceived or otherwise – to ditch ESG policies, especially for those in the US, despite widespread support among both business and the wider public, and evidence that doing so could be a big reputational risk factor.
This is according to the 2026 Reputational Risk Readiness Survey Report, which said organisations are less confident about how customers and other stakeholders perceive them, and increasingly unclear about their most significant reputational vulnerabilities.
At the same time, appetite for taking on additional reputational risk has fallen sharply, even where potential rewards are high, it said.
Reputational risks are critical for institutional investors, especially for insurers, because they directly impact the long-term value, financial performance, and risk profile of their portfolio companies, often causing significant and lasting damage to shareholder value.
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