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“There is a trust exchange with collecting people's data.”
Those were the words of Sinead Lanyon, Head of Marketing at Symphony, who spoke at Clear Path Analysis’s – the company that owns Insurance Investor and its sister site Fund Operator - “Driving Innovation In Institutional Investment Marketing” event in London this week.
The summit centred on discussions around how the marketing team's responsibilities have become more multi-layered due to changing client demands, advancements in technology, and increasing expectations and what to do to succeed.
Marketing functions are crucial to institutional investors in this age of fee compression and increased competition, so the panellists were keen to emphasise how much the industry needs to modernise and seek new channels to hit audiences.
