What are the options for insurers to respond to the Prudent Person Principle expansion?

William Gibbons, Senior Insurance Investment Consultant at Mercer, gives his views on the Prudent Person Principle and how it relates to risk and strategy for insurers going forward.

William Gibbons Mercer Ii
William Gibbons, Regional Insurance Investment Leader at Mercer.

Andrew Putwain: Mercer recently won Investment Consultant of the Year at the Insurance Investor | European Awards 2024. In this vein, can you explain your role and the ethos around Mercer’s investment insurance solutions?

William Gibbons: I'm focused on investment solutions for insurers across Europe, the Middle East, and Bermuda. My remit is to help insurers improve their investment strategy.

That might be risk management, controlling downside risk, or matching liabilities better and boosting these areas.

Another aspect of my role is advising insurers in relation to best practice in terms of risk management with investments. That encompasses the Prudent Person Principle amongst other things.

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